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7 Common Pitfalls of Call to Action Design

7 Common Pitfalls of Call to Action Design

CTAs are your gateways from one stage of the conversion funnel to the other. Together, they…

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Aditi Gupta

Aditi Gupta

11 Min Read
5 Reasons Why You Shouldn’t Ignore Flat Design for Epic Conversions

5 Reasons Why You Shouldn’t Ignore Flat Design for Epic Conversions

Flat design is easily one of the most popular buzzwords in the current UI/UX space.…

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Nitin Deshdeep

Nitin Deshdeep

7 Min Read
How to Convert User Feedback Into A Goldmine for A/B Testing

How to Convert User Feedback Into A Goldmine for A/B Testing

We have finally learned to mock HiPPOs, as they no longer can serve as a…

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Sezgin Hergul

Sezgin Hergul

7 Min Read
5 Reasons Your A/B Test Fails (And How Not To)

5 Reasons Your A/B Test Fails (And How Not To)

There are umpteen case studies out there that will be no less than a miracle……

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Aditi Gupta

Aditi Gupta

7 Min Read
What is Breadcrumb & How Does It Ease Navigation? Explained with Examples

What is Breadcrumb & How Does It Ease Navigation? Explained with Examples

Haven’t we all been to a theme park and found ourselves lost trying to find…

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Sharan Suresh

Sharan Suresh

15+ Min Read
8 Ways to Refine eCommerce Site Search and Navigation for Quick Product Finds

8 Ways to Refine eCommerce Site Search and Navigation for Quick Product Finds

If they can’t find it, they can’t buy it. It’s as simple as that. No…

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Smriti Chawla

Smriti Chawla

7 Min Read
How To Use Image Carousels the Right Way?

How To Use Image Carousels the Right Way?

Oh, the annoying merry-go-rounds! I’ve lost track of the number of times I’ve tried to…

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Smriti Chawla

Smriti Chawla

7 Min Read
A/B Testing Your Way Into A Great Product Launch

A/B Testing Your Way Into A Great Product Launch

Josh Ledgard is the co-founder of KickoffLabs. He knows a thing or two about what…

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Paras Chopra

Paras Chopra

5 Min Read
From the bleeding edge: 10 must-read scientific research papers on conversion rate optimization

From the bleeding edge: 10 must-read scientific research papers on conversion rate optimization

Scientific research papers on how to increase sales or conversions are rare.  Most of the…

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Paras Chopra

Paras Chopra

2 Min Read
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