Comments on: How Does Amazon & Netflix Personalization Work? https://vwo.com/blog/deliver-personalized-recommendations-the-amazon-netflix-way/ Wed, 11 Oct 2023 07:34:09 +0000 hourly 1 By: Pankaj Sharma https://vwo.com/blog/deliver-personalized-recommendations-the-amazon-netflix-way/#comment-1972192 Tue, 23 Jul 2019 06:24:49 +0000 https://vwo.com/blog/?p=42324#comment-1972192 Hi Astha,

Thanks for sharing such a sound things about how two big giants Amazon and Netflix using AI or Deep Learning to personalize Customer Experience. To see the best results As A/B testing is must as we can’t implement AI or machine learning on SMB website but A/B testing can definitely help us to improve the results.

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