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eCommerce A/B Testing Ideas Part I: Create a Great First Impression With Your eCommerce Homepage

eCommerce A/B Testing Ideas Part I: Create a Great First Impression With Your eCommerce Homepage

Each page on your eCommerce website has multiple elements that impact your conversions enormously. We…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
How Marketers Can Deal With Fleeting Attention Span

How Marketers Can Deal With Fleeting Attention Span

The average human attention span is a mere 8.25 seconds, which is surprisingly lower than…

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Ketan Pande

Ketan Pande

6 Min Read
How to Become a VWO Affiliate in Easy Steps – A Quick Guide 

How to Become a VWO Affiliate in Easy Steps – A Quick Guide 

It’s great that you’re thinking about boosting your passive income by becoming a VWO affiliate…

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Pratyusha Guha

Pratyusha Guha

5 Min Read
Boost Your Website’s Performance: Best Practices in Optimization, Personalization, and Testing

Boost Your Website’s Performance: Best Practices in Optimization, Personalization, and Testing

Imagine a company that crafts and sells the world’s finest sneakers with the best available…

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Ketan Pande

Ketan Pande

12 Min Read
How to Really Win at Experimentation (Even When You Don’t) – Approach and Inspirations

How to Really Win at Experimentation (Even When You Don’t) – Approach and Inspirations

To improve conversions and keep up with the ever-changing customer behavior, enterprises are increasingly embracing…

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Pratyusha Guha

Pratyusha Guha

12 Min Read
<strong>How to Become a Successful VWO Affiliate</strong>

How to Become a Successful VWO Affiliate

Building passive income is an effective way to add security and stability to your financial…

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Pratyusha Guha

Pratyusha Guha

8 Min Read
Launching a free VWO Testing plan – the best alternative for Google Optimize users

Launching a free VWO Testing plan – the best alternative for Google Optimize users

Google recently announced its decision to sunset Google Optimize and Optimize 360 by Sept 30,…

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Sparsh Gupta

Sparsh Gupta

4 Min Read
CDP vs DMP: What is the difference and Which one do you need?

CDP vs DMP: What is the difference and Which one do you need?

Inaccurate customer data is costing companies real dollars. Why? Because when companies look at incorrect…

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Pratyusha Guha

Pratyusha Guha

11 Min Read
How to Measure Personalization Success: The Key Metrics

How to Measure Personalization Success: The Key Metrics

Imagine yourself as a bike racer, working hard to win the next competition. You change…

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Ketan Pande

Ketan Pande

9 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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