How to Sell Your Experimentation Program to Stakeholders

CRO is becoming crucial in any organization that wants to scale. The world of online marketing is changing at a pace that is quite hard to keep up with. Just going by best practices and copying the competition isn’t enough anymore. 

We can see that companies worldwide are taking on CRO and building Experimentation and CRO departments, but there still tends to be a layer of scepticism over the whole thing. A lot of it has to do with the fact that revenue goals drive most decisions in any company, and with CRO and A/B testing, there is a lot of trial and error in a way, it can feel like a waste of time or money when it does the exact opposite – save time and money in the long run. 

All that being said, how do you communicate the value of CRO to your stakeholders and keep the project going? That’s where your communication style comes into play, and that’s what you’ll learn in this presentation. You will get hands-on experience on what makes or breaks a good CRO strategy meeting, and you will be able to apply those learnings starting tomorrow.