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What is Multivariate Testing? When And How You Should Use It

What is Multivariate Testing? When And How You Should Use It

Multivariate testing (MVT) is a form of experimentation wherein multiple elements of a webpage are…

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Shubhi Ahluwalia

Shubhi Ahluwalia

8 Min Read
Landing Page Testing: A Guide to Bring You to Speed

Landing Page Testing: A Guide to Bring You to Speed

Landing pages are akin to elevator pitches.  A landing page, like an elevator pitch, gives…

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Nida Zehra

Nida Zehra

15+ Min Read
Key Differences Between Multivariate Testing (MVT) And A/B Testing

Key Differences Between Multivariate Testing (MVT) And A/B Testing

Multivariate testing (MVT) is a form of testing in which changes are made to multiple…

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Paras Chopra

Paras Chopra

2 Min Read
Rules-of-Thumb for A/B and Multivariate Tests

Rules-of-Thumb for A/B and Multivariate Tests

I recently got interviewed on Unbounce blog as a conversion hero. In the interview, I…

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Paras Chopra

Paras Chopra

4 Min Read

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