23 A/B Testing Ideas to Get You Started With Optimization

Usually, you have a pretty good idea of what to A/B test on your landing page (We have 25+ A/B testing success stories in case you need to read those). But once you exhaust all those testing opportunities, you are back to square one. The most logical step is to do proper planning of the next phase of ideas within your A/B testing tool. Meanwhile, if you want to do quick testing, what do you test? In this post, I intend to compile a list of 23 quick A/B testing ideas. Here you go:

Headline testing ideas

• Smaller, crisper headline v/s longer headline
• No headline v/s having a headline
• Different styling of headline
• Font size (larger, or smaller) of the headline
• Position of headline (left v/s right; top v/s bottom)

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Call to action button testing ideas

• Text in button (“Buy now” v/s “Purchase item”)
• Action in button (“Watch video” v/s “Free Trial” or “Buy Now” v/s “Add to Cart”)
• Shape, size, and color of the button
• Moving the button to the left, right, top, or bottom (changing button position)
• Having multiple call-to-action buttons v/s having one

Layout and styling testing ideas

• Different color scheme (dark v/s light)
• Navigation bar (left v/s right; top v/s down)
• Default font sizes, typography, and colors

Text block testing ideas

• Long v/s short text
• Bullets v/s normal text
• SEO optimized v/s human-readable text
• Removing text v/s having text

Form testing ideas

• Long v/s short
• Same page v/s multi-page
• Text labels on top v/s left

Miscellaneous testing ideas

• Social proof: success stories v/s text testimonials v/s video testimonials
• Images: small v/s large; from different angles
• Pricing: $49 v/s $50 v/s $49.99

If you have any more ideas, please reach out to us at [email protected].
We have tried to include as many A/B test ideas as we could think of, but of course, there is no limit to what you can test!