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Start optimizing your digital experiences with VWO today.

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VWO Testing - Web

Improve your conversions with Web A/B testing, Split URL testing & Multivariate testing. Run tests on desktop website, mobile website, latest single page applications, progressive web applications, responsive websites and more with ease.

Are you a Google Optimize 360 customer? Upgrade to VWO and receive special discounts on migration.

Know More

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Starter

For businesses wanting to get started with experimentation

  • A/B Testing
  • Split URL Testing
  • Mobile Website Testing
  • Unlimited Concurrent Experiments
  • Limited Variations
  • Limited Goals/ Metrics
  • Visual Editor
  • Code Editor
  • Add/ Edit Elements
  • Multi-Page campaigns
  • Multi Arm Bandit
  • URL & Device Targeting
  • Preview Variations
  • Traffic Allocation
  • Email Support
  • US and EU Data Center Available
  • Unlimited Account Members

Growth

For small businesses looking to expand their optimization program.

  • Everything in STARTER Plus
  • Unlimited Variations
  • Unlimited Goals/Metrics
  • OS Targeting
  • User Type Targeting
  • Traffic Source Targeting
  • Elements Library
  • Limited Version History
  • Download Summary Report
  • Share Report
  • Create Sub-Accounts
  • Add-Ons Available
  • Chat Support

Pro

For mid sized businesses seeking to scale their optimization process.

  • Everything in GROWTH Plus
  • Multivariate Testing
  • Multi-Browser QA
  • Multi-Device Campaigns
  • Cross-Domain Campaigns
  • Geo & Cookie Targeting
  • Query & UTM Parameter Targeting
  • Browser & Screen Resolution Targeting
  • Attributes List Targeting
  • Geo Report Filter
  • Device & OS Report Filter
  • Traffic Source Report Filter
  • Unlimited Campaign Version History
  • Apply & Save Conditional Filters
  • Campaign Scheduling
  • Phone support

Enterprise

For large teams, agencies, & enterprises focused on optimization.

  • Everything in PRO Plus
  • Personalized Text
  • Widget Library
  • Widget Triggers
  • Campaign Activation Triggers
  • Mutually Exclusive Groups
  • Self Hosting
  • Behaviorial Targeting
  • IP Targeting
  • Download Detailed Report
  • Single Sign On (SSO)
  • API Access
  • Dedicated Account Manager
  • Onboarding and Training

Not sure which plan is right for you, or contact our sales team!

or

Get started with a full-featured trial

Free for 30 days. No credit card required.

Invalid Email

Product Add-Ons

Extend your product capabilities with these add-ons. They are activated only for the product that they have been purchased for.

Get access to enterprise level targeting features except attribute list targeting.

per month
Available With:
Growth Plan, Pro Plan

Get access to enterprise level reporting features.

per month
Available With:
Growth Plan, Pro Plan

Get access to enterprise level editor library features.

per month
Available With:
Growth Plan, Pro Plan

Get access to enterprise level trigger features.

per month
Available With:
Growth Plan, Pro Plan

Get access to a pack of 10 mutually exclusive groups.

per month
Available With:
Growth Plan, Pro Plan, Enterprise Plan

Get access to Multi Variate Testing.

per month
Available With:
Growth Plan

Get access to 10,000 MTUs.

Available With:
Growth Plan, Pro Plan, Enterprise Plan

Account Add-Ons

Extend your account capabilities with these add-ons. Once purchased, they are activated for all your existing products.

Get access to enterprise level support & customer success features.

per month
Available With:
Growth Plan, Pro Plan

Get access to enterprise level security features.

per month
Available With:
Growth Plan, Pro Plan

Get access to 60,000 API calls per month.

per month
Available With:
Growth Plan, Pro Plan

Get access to a pack of 5 attributes list.

per month
Available With:
Growth Plan, Pro Plan, Enterprise Plan

Frequently Asked Questions

  • A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.

  • Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.

  • Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.

  • You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.

  • Visitors are counted towards MTU on a per-product basis. In the same billing month,
    - If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
    - If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
    Please refer to this doc to understand the counting logic of all VWO products.

  • For VWO Testing - Web, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.

  • All your running tests and data capture will stop upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us.

  • No, unconsumed quota cannot be carried forward to the next billing cycle.

  • Yes, we have a Starter plan which is free for up to 50K MTU and available for $199/month for up to 100K MTU. Check the plan comparison section above to know the features included in this plan.

  • Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, including VWO Testing - Web, during the trial period.

  • VWO Testing - Web pricing is based on the number of MTUs you choose. Please refer to the VWO Testing - Web section above and use the MTU slider to find out the price against each plan.

  • We support multiple options for payment. You can view the entire list here.

  • We have monthly, annual, & multi-year billing options available based on the plan tier. Starter can be purchased as a monthly plan only; Growth can be purchased as monthly/ annual/ multi-year plans; Pro and Enterprise can only be purchased as annual/ multi-year plans.

  • Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.

  • Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.

  • VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.

  • The aforementioned three products differ in the sense that they help you run experiments in different places.
    VWO Testing - Web helps you run experiments on desktop website, mobile website, and latest SPAs.
    VWO Testing - Mobile App helps you run experiments on mobile apps i.e. native iOS & Android applications.
    VWO Testing - Server Side helps you run experiments on new product launches and progressively rollout new features.
    Depending on your use-case, you can subscribe to the right product or a bundle.

  • Yes, VWO supports cross-domain tracking. You can enable multiple domains for a test and track goal conversions across all of them.

  • Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.

  • Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.

  • Account level add-ons apply at an account level and hence once purchased, are available to all existing products.
    Product level add-ons apply at a product level and hence once purchased, are available to only specific products.

  • No, an account level add-on is applicable to all products. You don’t need to buy it individually for each product.

  • No, add-ons are only available in Growth, Pro, and Enterprise plans.

  • The VWO Starter plan allows you to access campaign data from the past 90 days on a rolling basis. This means that you can see data for the previous 90-day period at any given time, but as new data is collected, the oldest data will no longer be available. However, once a campaign is paused/ stopped, the campaign summary data will be available forever.

  • After you downgrade to the Starter plan, only the campaign data from the last 90 days will be retained and the older data will be automatically purged on a rolling basis. For campaigns that were paused/ stopped more than 90 days before the activation of the starter plan, the campaign summary data will be available forever.

  • After you upgrade to a higher Testing plan, your existing campaign's data from the last 90 days will be carried forward and your campaigns will start saving data for more than 90 days as well.

Can't find your question here? Connect with us instantly!
icon-mobile-testing

VWO Testing - Mobile App

Test new ideas with confidence and enhance your in-app user experience. Built for native iOS & Android applications.

Know More

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Enterprise

Best for teams to test hypotheses on mobile app and ramp up mobile engagement.

  • A/B Testing
  • Android & iOS SDKs available
  • Advanced Targeting
  • Report Filter
  • Goals Tracking
  • API Access
  • Single Sign On (SSO)
  • Email, Chat and Phone Support
  • Dedicated Account Manager
  • Onboarding and Training
  • US and EU Data Center Available
  • Unlimited Account Members

Not sure yet, or contact our sales team!

or

Get started with a full-featured trial

Free for 30 days. No credit card required.

Invalid Email
Feature List
Enterprise
Campaign Types
AB Testing

Run complex experiments on touchpoints that significantly impact your key metrics with mobile app AB testing. Make data-driven changes that positively impact KPIs

Campaign Implementation
No. of Concurrent Campaigns

Total number of tests you can run on your account concurrently.

Unlimited
No. of Variations

Total number of variations you can create for a test.

Unlimited
Opensource SDKs

Easily integrate our SDK into your applications and run mobile app experiments seamlessly. VWO supports SDKs for both Android as well as iOS.

Configurable Errors & Messages Logging

VWOs SDKs have loggers to let your developers know what is happening during each test. The loggers enable developers to customize errors and messages according to business needs.

Preview Campaign

Conduct a quality review of the created experience by previewing them to verify that all modifications have been applied to the app before going live.

Campaign Goals
Conversion Goals

Track user actions goals like clicks, page views and more though conversion goals

Revenue Goals

Track user actions that have monetary implications such as order value, subscribe, upgrade and more through revenue goals

Global Goals

Track the same goal across multiple campaigns using the same goal identifier in your code-base.

Campaign Specific Goals

Track goals pertaining to just one campaign using unique goal identifiers

Campaign Settings
Traffic Allocation

Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test.

Campaign Alerts

Set email alerts for account administrators to receive notifications for your VWO campaign related activities.

Multi Arm Bandit

Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost.

Mutually Exclusive Groups

Ensure that any user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.

Upto 10 user groups
Can be enhanced via
Mutually Exclusive Group Add-On
Campaign Scheduling

Schedule tests at specific time/date or create recurring schedule to run tests.

Campaign Targeting
Device Targeting

Target users based on the device they use.

OS Version Targeting

Target users based on their OS version.

Screen Resolution Targeting

Target users based on their screen resolution.

Time Based Targeting

Target users on your app based on their arrival time and day of the week.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Geo Targeting

Target users or personalize content for users from specific countries.

Custom Variable Based Targeting

Use custom data, attributes or behaviors/events of a user from your own data sources to target a specific subset of users

Conditional Targeting

Develop advanced user segments by combining multiple segmentation conditions with AND/OR logic.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Campaign Reports
Reporting Dashboard

See the results of your experiments on our Bayesian-powered reporting dashboard.

Share Report

Share report with other VWO account users or even with people without VWO access.

Custom Dimension

Make use of user's unique attributes to analyze test performance

50
Report Filters

Slice and dice your user data on the basis of custom dimensions to get deeper insights on different user segments.

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Compare User Segments

Simultaneously compare two or more user segments in reports for far more comprehensive insights and decision-making.

Download Summary CSV

Download the report summary to see high level information about your test data.

Download Detailed CSV

Download detailed user reports in .csv format with complete segment data, goal completion, and custom dimensions.

Platform & Account Management
Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited
Workspaces

Create workspaces for different teams or digital assets. Very handy for large enterprises.

5
Internal IP Exclusion

Users who access your app from these IP addresses will not be tracked in VWO.

Integrations

Seamlessly integrate with third-party tools.

API Access (rate limit of 60K/month)

Start and pause tests programmatically or pull campaign metrics into other dashboards.

Security & Compliance
Data Storage

All VWO data is stored in one of the three data centers, as configured for the accounts

USA, EU, India
2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

GDPR HIPPA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant

VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Login Restriction

Restrict login to specific city/region/country/IP address

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Support
Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 * 7
First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

4 hours
Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Customer Success
Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Product Add-Ons

Extend your product capabilities with these add-ons. They are activated only for the product that they have been purchased for.

Get access to a pack of 10 mutually exclusive groups.

per month
Available With:
Enterprise Plan

Get access to 10,000 MTUs.

Available With:
Enterprise Plan

Frequently Asked Questions

  • A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.

  • Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.

  • Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.

  • You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.

  • Visitors are counted towards MTU on a per-product basis. In the same billing month,
    - If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
    - If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
    Please refer to this doc to understand the counting logic of all VWO products.

  • For VWO Testing - Mobile App, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.

  • All your running tests and data capture will stop upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us

  • No, unconsumed quota cannot be carried forward to the next billing cycle.

  • No, there is no free plan for this product.

  • Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, including VWO Testing - Mobile App during the trial period.

  • VWO Testing - Mobile App pricing is based on the number of MTUs you choose. Please refer to the VWO Testing - Mobile App section above and use the MTU slider to find out the price against each plan.

  • We support multiple options for payment. You can visit the entire list here.

  • Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.

  • VWO Testing - Mobile App can only be purchased as annual/ multi-year plans.

  • Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.

  • VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.

  • The aforementioned three products differ in the sense that they help you run experiments in different places.
    VWO Testing - Web helps you run experiments on desktop website, mobile website, and latest SPAs.
    VWO Testing - Mobile helps you run experiments on mobile apps i.e. native iOS & Android applications.
    VWO Testing - Server Side helps you run experiments on new product launches and progressively rollout new features.
    Depending on your use-case, you can subscribe to the right product or a bundle.

  • Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.

  • Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.

Can't find your question here? Connect with us instantly!
icon-server-side-testing

VWO Testing - Server Side

Test everything before you launch. Deliver great product experience.

Know More

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Enterprise

Best for teams to test new product launches to determine how they are driving their key business metrics.

  • A/B Testing
  • Feature Rollouts, Tests & Flags
  • Open-Source SDKs in 8+ Languages
  • Advanced Targeting
  • Report Filter
  • Goals Tracking
  • API Access
  • Single Sign On (SSO)
  • Email, Chat and Phone Support
  • Dedicated Account Manager
  • Onboarding and Training
  • US and EU Data Center Available
  • Unlimited Account Members

Not sure yet, or contact our sales team!

or

Get started with a full-featured trial

Free for 30 days. No credit card required.

Invalid Email
Feature List
Enterprise
Campaign Types
AB Testing

Build and compare different variations of user journey flows and not just visual changes. Analytically determine the better-performing variation and use it to impact important KPIs positively

Feature Tests

Test multiple variable values for a feature to determine the most optimal value

Feature Rollouts

Release features in a phased manner using feature flags to minimize deployment risk and server load

Campaign Implementation
Projects

Create projects to manage multiple business use cases

Unlimited
Environments

Configure multiple environments under each project to run tests in simulated environments. Ensure your changes are of production-ready quality and roll out changes confidently

Unlimited
No. of Concurrent Campaigns

Total number of tests you can run on your account

Unllimited
No. of Variations

Total number of variations you can create for a test.

Unlimited
Configurable Errors & Messages Logging

VWO's SDKs have loggers to let your developers know what is happening during each test. The loggers enable them to customize errors and messages according to business needs.

Cross Channel Testing

Run complex tests across multiple channels with 100% consistency of user experience covering all channels

Opensource SDKs

Easily integrate our SDK into your applications and run server side experiments seamlessly. VWO supports 8 SDKs currently for your server-side testing: .NET, Go, Java, JavaScript, Node.js, PHP, Python, Ruby.

User Bucketing File

After users get bucketed into specific variations according to the test logic, the user storage service ensures the user receives the same variation whenever they visit the site, as long as the test is runs.

Campaign Settings
Traffic Allocation

Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the campaign.

Campaign Alerts

Set email alerts for account administrators to receive notifications for your VWO campaign-related activities.

Multi Arm Bandit

Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost.

Mutually Exclusive Groups

Ensure that any user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.

Upto 10 user groups
Can be enhanced via
Mutually Exclusive Group Add-On
Campaign Scheduling

Schedule tests at specific time/date or create recurring schedules to run tests

Feature Management
Feature Variable Dashboard

Get a bird's eye view of the feature variables you have under each feature

Feature Flags

Easily toggle a feature variable on or off for your testing with just a click

Unlimited
Campaign Goals
Conversion Goals

Track user action goals like clicks, page views and more through conversion goals

Revenue Goals

Track user actions that have monetary implications such as order value, subscribe, upgrade and more through revenue goals

Frequently Used Goals

Quickly add the most commonly used goals to your campaigns in just a few clicks

Global Goals

Track the same goal across multiple campaigns using the same goal identifier in your code-base.

Campaign Specific Goals

Track goals pertaining to just one campaign using unique goal identifiers

Event Batching

Event Batching enables VWO SDK to process the events for visitors and goal tracking, place them in a queue, and dispatch them in a single network request to the VWO servers

Campaign Targeting
User Whitelisting

Ensure certain users are always served a specific variation by whitelisting the users based on their userID

Bulk UserID Targeting

Upload a list of userIDs to create and target them in cohorts

Custom Variable Targeting

Serve users a specific variation based on the value of a specific custom variable associated with them.

Custom Segments

Create segments based on conditions to target specific cohorts of users that you want to make part of your tests

Saved User Segments

Access previously created user segments for efficient reuse in tests without the need for repeated creation.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Campaign Reports
Reporting Dashboard

See the results of your experiments on our Bayesian-powered reporting dashboard

Share Report

Share report with other VWO account users or even with people without VWO access.

Environment Filters

Get reports specific to each of your environments to understand how users from different environments are behaving on the same tests

Report Filters

Slice and dice your user data to get deeper insights on different user segments

Saved Report Filters

Save commonly used combinations of report filters as user segments for more efficient slicing and dicing of reports in the future.

Custom Dimension

Make use of user's unique attributes to analyze test performance

50
Goal Comparison

Compare multiple goals within the same report.

Compare User Segments

Simultaneously visualize and compare two or more user segments in reportsfor far more comprehensive insights and decision-making

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Download Summary CSV

Download the summary report to see the high level information about your test data

Download Detailed CSV

Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions

Platform & Account Management
Account Members

Add multiple people to the same account but with varying levels of access

Unlimited
Workspaces

Create workspaces for different teams or digital assets. Very handy for large enterprises.

5
Internal IP Exclusion

Users who access your website from these IP addresses will not be tracked in VWO.

Integrations

Seamlessly integrate with third-party tools.

API Access (rate limit of 60K/month)

Start and pause tests programmatically or pull test metrics into other dashboards

Webhooks

Ensure your tests always run with the latest VWO setting files by enabling webhooks for campaigns

Security & Compliance
Data Storage

All VWO data is stored in one of the three data centers, as configured for the accounts

USA, EU, India
2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account

GDPR HIPPA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant

VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account-related activities

Login Restriction

Restrict login to specific city/region/country/IP address

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate users from your organization

Support
Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 * 7
First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

4 hours
Knowledge Base

Search and browse our online knowledge base for answers and documentation

Developer Documentation

Developer documentation helps developers understand how they can use different APIs in the SDK for their experiments

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries

Customer Success
Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices

Product Add-Ons

Extend your product capabilities with these add-ons. They are activated only for the product that they have been purchased for.

Get access to a pack of 10 mutually exclusive groups.

per month
Available With:
Enterprise Plan

Get access to 10,000 MTUs.

Available With:
Enterprise Plan

Frequently Asked Questions

  • A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.

  • Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.

  • Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.

  • You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.

  • Visitors are counted towards MTU on a per-product basis. In the same billing month,
    - If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
    - If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
    Please refer to this doc to understand the counting logic of all VWO products.

  • For VWO Testing - Server Side, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.

  • All your running tests and data capture will stop upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us

  • No, unconsumed quota cannot be carried forward to the next billing cycle. Please refer to the doc here

  • No, there is no free plan for this product.

  • Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, including VWO Testing - Server Side, during the trial period.

  • VWO Testing - Server Side pricing is based on the number of MTUs you choose. Please refer to the VWO Testing - Server Side section above and use the MTU slider to find out the price against each plan.

  • We support multiple options for payment. You can view the entire list here.

  • Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.

  • VWO Testing - Server Side can only be purchased as annual/ multi-year plans.

  • Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.

  • VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.

  • The aforementioned three products differ in the sense that they help you run experiments in different places.
    VWO Testing - Web helps you run experiments on desktop website, mobile website, and latest SPAs.
    VWO Testing - Mobile helps you run experiments on mobile apps i.e. native iOS & Android applications.
    VWO Testing - Server Side helps you run experiments on new product launches and progressively rollout new features.
    Depending on your use-case, you can subscribe to the right product or a bundle.

  • Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.

  • Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.

Can't find your question here? Connect with us instantly!
icon-user-insights

VWO Insights - Web

Understand why users don't convert or engage on your website with session recordings, heatmaps, form analytics, and surveys.

Know More

Select the number of unique visitors that you plan to analyze in a month. This can be a subset of your monthly total traffic.

5K 10K 50K 100K 250K 500K 750K 1M 1.5M 2M 2M+

Starter

For businesses wanting to get started with user behavior analysis.

  • 5000 Recordings
  • Cross-Device Heatmaps & Recordings
  • Page & Session Level Recordings
  • Heatmaps & Clickmaps
  • Form Analytics
  • Website Surveys
  • URL Targeting
  • Device Report Filters
  • Email Support
  • US and EU Data Center Available
  • 7 Day Data Retention
  • Unlimited Account Members

Growth

For small businesses looking to expand their user behavior analysis.

  • Everything in STARTER Plus
  • Unlimited Recordings
  • Goals & Funnels
  • A/B Test Variation Heatmaps
  • Share Heatmaps & Recordings
  • Form Filling Time & Drop-off Field Reports
  • Page, Session, Click Based Survey Triggers
  • Survey Positioning & Themes
  • Multi-language Survey Support
  • Source, OS, Visitor-type Filters
  • 1-Month Data Retention
  • Add-ons Available
  • Chat Support

Pro

For mid sized businesses seeking to scale their user behavior analysis.

  • Everything in GROWTH Plus
  • Funnel Drop-off Heatmaps & Recordings
  • Browsable & Dynamic Heatmaps
  • Scrollmaps
  • Download Heatmaps & Recordings
  • Exit-intent, Scroll Survey Triggers
  • NPS Surveys
  • Form Refilled & Ignored Fields Reports
  • OS, User and Traffic Targeting
  • Geo Targeting
  • Cookie Based Targeting
  • Attributes List Targeting
  • Struggles, Page & Session Filters
  • 2-Months Data Retention
  • Phone Support

Enterprise

For large teams, agencies, & enterprises focused on user behavior analysis.

  • Everything in PRO Plus
  • Survey Recordings
  • Survey Logic & Whitelabelling
  • Custom Survey Triggers
  • Behavioral & IP-based Targeting
  • Complex Targeting & Reporting Logic
  • API Access
  • Single Sign On (SSO)
  • 3-Month Data Retention
  • Dedicated Account Manager
  • Onboarding & Training

Not sure which plan is right for you, or contact our sales team!

or

Get started with a full-featured trial

Free for 30 days. No credit card required.

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Product Add-Ons

Extend your product capabilities with these add-ons. They are activated only for the product that they have been purchased for.

Get access to enterprise level targeting features except attribute list targeting.

per month
Available With:
Growth Plan, Pro Plan

Get access to enterprise level reporting features.

per month
Available With:
Growth Plan, Pro Plan

Get access to enterprise level heatmap features.

per month
Available With:
Growth Plan, Pro Plan

Get access to enterprise level recording features.

per month
Available With:
Growth Plan, Pro Plan

Get access to enterprise level survey features.

per month
Available With:
Growth Plan, Pro Plan

Get access to enterprise level form analysis features.

per month
Available With:
Growth Plan

Get access to a pack of 10 forms.

per month
Available With:
Growth Plan, Pro Plan, Enterprise Plan

Get access to 10,000 MTUs per month.

per month
Available With:
Growth Plan, Pro Plan, Enterprise Plan

Account Add-Ons

Extend your account capabilities with these add-ons. Once purchased, they are activated for all your existing products.

Get access to enterprise level support & customer success features.

per month
Available With:
Growth Plan, Pro Plan

Get access to enterprise level security features.

per month
Available With:
Growth Plan, Pro Plan

Get access to 60,000 API calls per month.

per month
Available With:
Growth Plan, Pro Plan

Get access to a pack of 5 attributes list.

per month
Available With:
Growth Plan, Pro Plan, Enterprise Plan

Frequently Asked Questions

  • A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.

  • Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.

  • Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.

  • You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.
    If you chose to purchase a subset of your MAU count, our sampling feature ensures that we sample visitors uniformly from the traffic coming to your website so that you get a representative set of your monthly traffic. Visitors are counted towards MTU on a per-product basis. In the same billing month, - If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product. - If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.

  • Visitors are counted towards MTU on a per-product basis. In the same billing month,
    - If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
    - If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
    Please refer to this doc to understand the counting logic of all VWO products.

  • For VWO Insights - Web, you get the MTU quota on a monthly basis.

  • MTU quota is dynamically distributed across the entire month and the user sampling adjusts automatically as per your incoming traffic. So you will never run out of Insights quota. Please check this doc to understand the methodology behind quota distribution.

  • MTU quota is dynamically distributed across the entire month and the user sampling adjusts automatically as per your incoming traffic. So there will never be unutilised Insights quota at the end of a month. Please check this doc to understand the methodology behind quota distribution.

  • If you purchase MTU quota for a subset of your MAU count, basis your website/mobile app traffic, VWO calculates a sample size and distributes your MTU quota to last through the month. Visit this link to understand our sampling methodology.

  • Yes, we have a Starter plan which is free for up to 5K MTU. Check the plan comparison section above to know the features included in this plan.

  • Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, along with VWO Insights, during the trial period.

  • VWO Insights pricing is based on the number of MTUs you choose. Please refer to the VWO Insights section above and use the MTU slider to find out the price against each plan.

  • We support multiple options for payment. You can view the entire list here.

  • We have monthly, annual, & multi-year billing options available based on the plan tier. Growth can be purchased as monthly/ annual/ multi-year plans; Pro and Enterprise can only be purchased as annual/ multi-year plans.

  • Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.

  • Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.

  • VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.

  • No, it doesn't support cross-domain tracking.

  • Yes, VWO Insights support native Android and iOS apps with VWO Insights for Mobile Apps.

  • Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.

  • Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.

  • No, add-ons are only available in Growth, Pro, and Enterprise plans.

  • Account level add-ons apply at an account level and hence once purchased, are available to all existing products.
    Product level add-ons apply at a product level and hence once purchased, are available to only specific products.

  • No, an account level add-on is applicable to all products. You don’t need to buy it individually for each product.

Can't find your question here? Connect with us instantly!
icon-user-insights

VWO Insights - Mobile App

See how your mobile app users behave to understand why they don't engage with features, face issues, or abandon the app. Built for native Android & iOS applications.

Know More

Select the number of unique visitors that you plan to analyze in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 2M+

Enterprise

Best for teams to understand app users' behaviour and identify opportunities to grow app.

  • Session Recordings
  • Touch Heatmaps
  • App Crash/Unresponsive Sessions
  • Share & Download Recordings
  • Targetted Data Collection
  • Smart Sampling
  • User, Struggle, Engagement Filters
  • Filtering Logic & Conditions
  • User Profiles with Events Timeline
  • Custom Events
  • Single Sign On (SSO)
  • Email, Chat and Phone Support
  • Dedicated Account Manager
  • Onboarding and Training
  • US, EU and India Data Center Available
  • Unlimited Account Members

Not sure which plan is right for you, or contact our sales team!

or

Get started with a full-featured trial

Free for 30 days. No credit card required.

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Feature List
Enterprise
Recordings
No. of Recordings

Number of recordings you can have for your Monthly Tracked Users (MTU).

Unlimited
Screen / Session / User Recordings

Watch recordings of a screen, a session or all sessions of a user consisting of multiple screens.

Touch Heatmaps

Visualize users clicks with a colored overlay on top of your mobile app screen to identify hotspots of engagement.

Unlimited
Observations with Recording Moment Link

Note observations with automatically tagged moment in recordings to enable easy collaboration.

Modify Recording Speed

Slow down or fast forward recordings from a range of 0.5x to 4x.

Skip Pauses

Only show events in the recording, not user idle time.

User Journey Timeline

Follow all the user sessions, interactions and struggles in an event timeline tied up with user profile in one place.

Share - Recordings Dashboard

Share view URL of recordings dashboard with your team even if they are not a member of VWO account.

Share - Recording

Share recording with observations to collaborate with other VWO account users or even with people without VWO access.

Saved Recordings

The number of recordings you can store in VWO for later viewing.

1000
Download

Download recordings for offline sharing and viewing.

Configuration
Privacy By Default

All user-input data is automatically hidden and not recorded. You can change this setting on request.

Record ANR Moments

Record and filter user recordings for App Not Responding (ANR) moments.

Record App Crashes

Record all the crash events inside the app. You can filter recordings based on this event.

Hide App Elements

Customize what is shown or hidden in recordings using screens, views, text or tags. Anonymize key presses by default.

Smart Sampling

VWO uniformly distributes the consumption of MTU (Monthly Tracked Users) quota over the month so that you can scale without worrying about exhausting quota.

Targeting
Device Targeting

Target users based on devices they use such as mobile or tablets.

User Type Targeting

Target new or returning users differently to study their behavior and personalize their experiences.

Operating System Targeting

Target users who are using a particular operating system such as Android, iOS, etc.

App Version

Target users having a particular app version.

Screen Resolution Targeting

Target users based on their screen resolution.

Time Based Targeting

Target users based on their arrival time and day of the week.

Geo Targeting

Target users from specific geographies.

Network Speed

Collect data for users who have a certain internet connection like 3G, 4G etc.

Battery Percentage Targeting

Target users who have battery percentage above a certain threshold.

Custom Attribute Targeting

Target users with specific attributes (e.g - paid/free, age, logged in).

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device].

Reporting
Device Filters

Filter reports based on what device your users use.

Operating System Filters

Filter reports based on what operating system your users use, Android or iOS.

User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

User Unique ID Filters

Filter recordings of a specific user with his/her UUID generated by VWO.

User Language Filters

Filter recordings of users who speak a particular language.

Time-based Filters

Filter reports based on user arrival time or day of the week.

Screen Resolution Filters

Filter recordings of devices with a particular screen resolution. (e.g 1920*1080)

App Version Filters

Filter recordings of specific app version you released.

Geo Filters

Filter reports for specific geographies.

Session Duration Filters

Filter recordings of users who have spent a given amount of time in session.

Screen Count Filters

Filter recordings of users who have visited specific number of app screens.

Screen Viewed Filters

Understand users who have viewed a particular app screen.

App Crashed Filters

Understand the complete steps users' follow before they face app crashes.

App Not Responding Filters

Understand the complete steps users' follow before the app becomes unresponsive.

Network Change Filters

Understand the instances when users go offline or come back online while using your app.

Orientation Change Filters

Understand the instances when users change their orientation.

Custom Filters

Configure unique custom user attributes specific to your app and use them to filter recordings to understand behavior of specific users.

Conditional Filters

Combine filtering conditions with AND/OR logic.

Advanced Filter Logic

Use brackets to create complex filtering conditions unique to your business requirements.

Platform & Account Management
Account Members

Add multiple people to the same account but with varying levels of access.

Unlimited
Workspaces

Create workspaces for different teams or digital assets. Very handy for large enterprises.

5
Data Retention

The time until which your data is stored with VWO servers.

3 Months
API Access (rate limit of 60K/month)

Manage your VWO account operations with automation.

Security & Compliance
Data Storage

All VWO data is stored in one of the three data centers, as configured for the accounts.

USA, EU, India
2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.

GDPR HIPPA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant

VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Login Restriction

Restrict login to specific city/region/country/IP address.

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Support
Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 * 7
First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

4 Hours
Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Customer Success
Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Product Add-Ons

Extend your product capabilities with these add-ons. They are activated only for the product that they have been purchased for.

Get access to 10,000 MTUs per month.

per month
Available With:
Enterprise Plan

Frequently Asked Questions

  • Billing month is the period from when your contract starts to the same date the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.

  • You can estimate the no. of MTUs by looking at your Monthly Active User (MAU) count. Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it. If you chose to purchase a subset of your MAU count, our sampling feature ensures that we sample users uniformly from the traffic coming to your mobile app so that you get a representative set of your monthly traffic.

  • For VWO Insights - Mobile App, you get the MTU quota on a monthly basis.

  • MTU quota is dynamically distributed across the entire month and the user sampling adjusts automatically as per your incoming traffic. So you will never run out of Insights quota. Please check this doc to understand the methodology behind quota distribution.

  • MTU quota is dynamically distributed across the entire month and the user sampling adjusts automatically as per your incoming traffic. So there will never be unutilised Insights quota at the end of a month. Please check this doc to understand the methodology behind quota distribution.

  • If you purchase MTU quota for a subset of your MAU count, basis your mobile app traffic, VWO calculates a sample size and distributes your MTU quota to last through the month. Visit this link to understand our sampling methodology.

  • Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, along with VWO Insights, during the trial period. Also you can extend your free trial of VWO Insights - Mobile App for 90 days.

  • VWO Insights pricing is based on the number of MTUs you choose. Please refer to the VWO Insights section above and use the MTU slider to find out the price.

  • We support multiple options for payment. You can view the entire list here.

  • We have annual/ multi-year plans available for VWO Insights - Mobile App at the moment.

  • Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.

  • Yes, VWO has a data center in India so you can comfortably store your data within India. Furthermore, we have data centers in US & EU as well to cater all requirements.

  • VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.

  • Yes, it supports both the native SDKs. Flutter and React Native SDKs are coming soon.

  • Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.

  • Yes, VWO supports non-profits & educational institutions by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.

Can't find your question here? Connect with us instantly!
icon-vwo-personalize

VWO Personalize

Deliver 1000s of unique journeys to the right audience, at the right place, and at the right time. Run campaigns on desktop website, mobile website, latest single page applications, progressive web applications, responsive websites and more with ease.

Know More

Select the number of unique visitors on whom you plan to run personalization campaigns in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Growth

Get started with personalization to optimize your user experiences.

  • Unlimited Campaigns
  • Unlimited Experiences
  • Multi-Page Campaigns
  • Visual Editor
  • Code Editor
  • Add/ Edit Elements
  • Elements Library
  • AI-Based Text Recommendations
  • URL Targeting
  • Device & OS Targeting
  • Traffic Source Targeting
  • Preview Campaign
  • Traffic Allocation
  • Download Summary Report
  • Share Report
  • Create Sub-Accounts
  • Email and Chat Support
  • US and EU Data Center Available
  • Unlimited Account Members

Pro

For small to medium businesses looking to advance their personlization process.

  • Everything in GROWTH Plus
  • Selective-Page Campaigns
  • Multi-Browser QA
  • Multi-Device Campaigns
  • Cross-Domain Campaigns
  • Geo & Cookie Targeting
  • Query & UTM Parameter Targeting
  • Browser & Screen Resolution Targeting
  • Attributes List Targeting
  • Geo Report Filter
  • Device & OS Report Filter
  • Traffic Source Report Filter
  • Unlimited Campaign Version History
  • Apply & Save Conditional Filters
  • Campaign Scheduling
  • Phone support

Enterprise

For large teams, agencies, & enterprises focused on personalization.

  • Everything in PRO Plus
  • Personalized Text
  • Widget Library
  • Widget Triggers
  • Campaign Activation Triggers
  • Mutually Exclusive Groups
  • Self Hosting
  • Behaviorial Targeting
  • IP Targeting
  • Download Detailed Report
  • Single Sign On (SSO)
  • API Access
  • Dedicated Account Manager
  • Onboarding and Training

Not sure which plan is right for you, or contact our sales team!

or

Get started with a full-featured trial

Free for 30 days. No credit card required.

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Feature List
Growth Pro Enterprise
Campaign Editor
No. of Concurrent Campaigns

Create personalized experiences for rule-based audience segments.

UnlimitedUnlimitedUnlimited
No. of Experiences

Total number of experiences you can create for a personalization campaign

UnlimitedUnlimitedUnlimited
Visual Editor

Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT.

Code Editor

Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.

AI-Based Text Recommendations

Generate alternate text recommendations for the existing copy on your website.

Add/ Edit Elements

Add new or edit UI elements to your webpage.

Preview Campaign

Conduct a quality review of the created campaigns by previewing them to verify that all modifications have been applied to the website before going live.

Multi-Page Campaigns

Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.

Selective-Page Campaigns

Apply changes only on the page you edited, even if the campaign includes multiple pages.

Multi-Device Campaigns

Tailor modifications to specific devices or apply them consistently across all devices.

Add Campaign JS

Run a custom code for the entire campaign regardless of which variation the visitors see.

Personalized Text

Personalize text on your webpage with customer-specific, demographic or any other available information.

Campaign Editor Library
Elements Library

Library of customizable pre-designed UI elements like list item, content block, buttons, etc.

Save Modifications to Library

Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.

Can be enhanced via
Editor Library Plus Add-On
Save Elements to Library

Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.

Can be enhanced via
Editor Library Plus Add-On
Widgets Library

Create customizable banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without coding.

Can be enhanced via
Editor Library Plus Add-On
Can be enhanced via
Editor Library Plus Add-On
Widget Triggers

Control when a widget appears, how often it appears, or does not appear when dismissed.

Can be enhanced via
Editor Library Plus Add-On
Can be enhanced via
Editor Library Plus Add-On
Campaign Settings
Goals/Metrics

Configure and track goals in your VWO account.

UnlimitedUnlimitedUnlimited
Experience Prioritization

Prioritize experience as a tiebreaker for visitors who qualify for multiple experiences.

Traffic Allocation

Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the campaign.

Campaign Alerts

Set email alerts for account administrators to receive notifications for your VWO campaign related activities.

Multi-Browser QA

Preview your campaigns across multiple browsers and validate them before launching the campaign.

Campaign Scheduling

Schedule campaigns at specific time/date or create recurring schedule to run campaigns.

Mutually Exclusive Groups

Ensure that a user doesn't participate in two or more running campaigns to eliminate result noise, bias, and campaign inter-play.

Can be enhanced via
Mutually Exclusive Groups Add-On
Can be enhanced via
Mutually Exclusive Groups Add-On
Upto 10 user groups
Can be enhanced via
Mutually Exclusive Groups Add-On
Self Hosting

Host VWO library and campaign setting files on your servers, easing your dependency on VWO servers.

Campaign Version History

View the changes that you've made to your campaign over its lifetime

Last 3UnlimitedUnlimited
Campaign Targeting
URL Targeting

Target users based on the URLs they land on.

Experience Level Targeting

Target different experiences to different visitor segments as part of the same campaign.

Traffic Source Targeting

Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the campaign page.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Basic Device Targeting

Target users based on the device they use. Basic options like mobile, desktop, tablet available.

Basic Operating System Targeting

Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.

Advanced Device Targeting

Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.

Can be enhanced via
Targeting Plus Add-On
Advanced Operating System Targeting

Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.

Can be enhanced via
Targeting Plus Add-On
Browser Targeting

Target users based on their browser

Can be enhanced via
Targeting Plus Add-On
Screen Resolution Targeting

Target users based on their screen resolution

Can be enhanced via
Targeting Plus Add-On
User Agent Values Targeting

Target users based on user-agent values

Can be enhanced via
Targeting Plus Add-On
Geo Targeting

Target users from specific geographies or personalize website content for users from specific locations.

Can be enhanced via
Targeting Plus Add-On
Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Can be enhanced via
Targeting Plus Add-On
Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

Can be enhanced via
Targeting Plus Add-On
User Intent Targeting

Target users based on their intent of visiting your website using search keywords or referral URLs.

Can be enhanced via
Targeting Plus Add-On
Query Parameter Targeting

Target users based on query parameters.

Can be enhanced via
Targeting Plus Add-On
UTM Parameter Targeting

Target users based on using UTM parameters such as UTM source, medium, campaign etc.

Can be enhanced via
Targeting Plus Add-On
Time Based Targeting

Target users on your campaign page based on their arrival time and day of the week.

Can be enhanced via
Targeting Plus Add-On
Saved User Segments

Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.

Can be enhanced via
Targeting Plus Add-On
Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Can be enhanced via
Targeting Plus Add-On
Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Can be enhanced via
Attributes List Add-On
5
Can be enhanced via
Attributes List Add-On
20
Can be enhanced via
Attributes List Add-On
Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Can be enhanced via
Targeting Plus Add-On
Can be enhanced via
Targeting Plus Add-On
Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

Can be enhanced via
Targeting Plus Add-On
Can be enhanced via
Targeting Plus Add-On
IP Based Targeting

Target users based on IP address.

Can be enhanced via
Targeting Plus Add-On
Can be enhanced via
Targeting Plus Add-On
Custom Event Targeting

Target user groups based on custom events that occur on the website.

Can be enhanced via
Targeting Plus Add-On
Can be enhanced via
Targeting Plus Add-On
Campaign Triggers
Basic Page Viewed Trigger

Trigger a campaign when a visitor has viewed at least 1 page in a session.

Basic Time Spent Trigger

Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session.

Basic Page Scroll Trigger

Trigger a campaign after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a campaign when a visitor is trying to close the page.

Advance Page Viewed Trigger

Trigger a campaign immediately or after a visitor has viewed a certain number of pages.

Can be enhanced via
Trigger Plus Add-On
Advance Time Spent Trigger

Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page or a session.

Can be enhanced via
Trigger Plus Add-On
Advance Page Scroll Trigger

Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.

Can be enhanced via
Trigger Plus Add-On
Advance Exit Intent Trigger

Trigger a campaign immediately or after a visitor is trying to close the page.

Can be enhanced via
Trigger Plus Add-On
Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Can be enhanced via
Trigger Plus Add-On
Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Can be enhanced via
Trigger Plus Add-On
Click Element Trigger

Trigger a campaign immediately or after a visitor has clicked on an element.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Form Submission Trigger

Trigger a campaign immediately or after a visitor has submitted a form.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Engagement Trigger

Trigger a campaign immediately or after there is engagement on the page.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
New Session Trigger

Trigger a campaign immediately or after a new session is created.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Javascript Trigger

Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
A/B Test Variation Trigger

Trigger a campaign immediately or after a visitor sees a specific A/B test variation.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Goal Based Trigger

Trigger a campaign immediately or after a particular goal you have configured in VWO is completed.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Event-Based Triggers

Trigger a campaign based on Data360 Events.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Campaign Activation Trigger

Control activation of campaigns using manual triggers by custom conditions in your website code.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Campaign Reports
Reporting Dashboard

Get an overview of your campaign in our reporting dashboard.

Download Summary CSV

Download the summary report to see the high level information about your campaign data.

Share Report

Share report with other VWO account users or even with people without VWO access.

Goal Comparison

Compare multiple goals within the same report.

Traffic Source Filters

Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).

Can be enhanced via
Reporting Plus Add-On
Device Filters

Filter reports based on what device your users use.

Can be enhanced via
Reporting Plus Add-On
Operating System Filters

Filter reports based on what operating system your users use.

Can be enhanced via
Reporting Plus Add-On
User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

Can be enhanced via
Reporting Plus Add-On
UTM Parameter Filters

Filter reports based on UTM parameters such as UTM source, medium, campaign etc.

Can be enhanced via
Reporting Plus Add-On
Query Parameter Filter

Filter reports based on query parameters.

Can be enhanced via
Reporting Plus Add-On
Geo Filters

Filter reports for specific geographies.

Can be enhanced via
Reporting Plus Add-On
Time-based Filters

Filter reports based on user arrival time or day of the week.

Can be enhanced via
Reporting Plus Add-On
Saved Report Filters

Save your report filter as a segment and you can reuse this to slice reports faster in future .

Can be enhanced via
Reporting Plus Add-On
Compare User Segments

Simultaneously visualize and compare two or more user segments in reports for far more comprehensive insights and decision-making.

Can be enhanced via
Reporting Plus Add-On
Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Can be enhanced via
Reporting Plus Add-On
Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Can be enhanced via
Reporting Plus Add-On
Can be enhanced via
Reporting Plus Add-On
Custom Dimension

Make use of user's unique attributes to analyze campaign performance

Can be enhanced via
Reporting Plus Add-On
Can be enhanced via
Reporting Plus Add-On
50
Download Detailed CSV

Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions.

Can be enhanced via
Reporting Plus Add-On
Can be enhanced via
Reporting Plus Add-On
Platform & Account Management
Security & Compliance
Data Storage

All VWO data is stored in one of the three data centers, as configured for the accounts

USA, EU, IndiaUSA, EU, IndiaUSA, EU, India
2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

GDPR HIPPA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant

VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Login Restriction

Restrict login to specific city/region/country/IP address

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Can be enhanced via
Security Plus Add-On
Can be enhanced via
Security Plus Add-On
Support
Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 X 5
Can be enhanced via
Support Plus Add-On
24 X 5
Can be enhanced via
Support Plus Add-On
24 X 7
First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

8 hrs
Can be enhanced via
Support Plus Add-On
6 hrs
Can be enhanced via
Support Plus Add-On
4 hrs
Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Can be enhanced via
Support Plus Add-On
Customer Success
Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

Can be enhanced via
Support Plus Add-On
Can be enhanced via
Support Plus Add-On
1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Can be enhanced via
Support Plus Add-On
Can be enhanced via
Support Plus Add-On

Product Add-Ons

Extend your product capabilities with these add-ons. They are activated only for the product that they have been purchased for.

Get access to enterprise level targeting features except attribute list targeting.

per month
Available With:
Growth Plan, Pro Plan

Get access to enterprise level reporting features.

per month
Available With:
Growth Plan, Pro Plan

Get access to enterprise level editor library features.

per month
Available With:
Growth Plan, Pro Plan

Get access to enterprise level trigger features.

per month
Available With:
Growth Plan, Pro Plan

Get access to a pack of 10 mutually exclusive groups.

per month
Available With:
Growth Plan, Pro Plan, Enterprise Plan

Get access to 10,000 MTUs.

Available With:
Growth Plan, Pro Plan, Enterprise Plan

Account Add-Ons

Extend your account capabilities with these add-ons. Once purchased, they are activated for all your existing products.

Get access to enterprise level support & customer success features.

per month
Available With:
Growth Plan, Pro Plan

Get access to enterprise level security features.

per month
Available With:
Growth Plan, Pro Plan

Get access to 60,000 API calls per month.

per month
Available With:
Growth Plan, Pro Plan

Get access to a pack of 5 attributes list.

per month
Available With:
Growth Plan, Pro Plan, Enterprise Plan

Frequently Asked Questions

  • A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.

  • Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.

  • Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.

  • You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.

  • Visitors are counted towards MTU on a per-product basis. In the same billing month,
    - If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
    - If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product. Please refer to this doc to understand the counting logic of all VWO products.

  • For VWO Personalize, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.

  • All your running personalization campaigns will stop upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us

  • No, unconsumed quota cannot be carried forward to the next billing cycle.

  • No, there is no free plan for this product.

  • Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, including VWO Personalize, during the trial period.

  • VWO Personalize pricing is based on the number of MTUs you choose. Please refer to the VWO Personalize section above and use the MTU slider to find out the price against each plan.

  • We support multiple options for payment. You can view the entire list here.

  • Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.

  • We have monthly, annual, & multi-year billing options available based on the plan tier. Growth can be purchased as monthly/ annual/ multi-year plans while Pro and Enterprise can only be purchased as annual/ multi-year plans.

  • Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.

  • VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.

  • Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.

  • Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.

  • Account level add-ons apply at an account level and hence once purchased, are available to all existing products.
    Product level add-ons apply at a product level and hence once purchased, are available to only specific products.

  • No, an account level add-on is applicable to all products. You don’t need to buy it individually for each product.

Can't find your question here? Connect with us instantly!
icon-vwo-deploy

VWO Rollouts - Web

Deploy winning variations or make quick changes to your website without involving IT. Run campaigns on desktop website, mobile website, latest single page applications, progressive web applications, responsive websites and more with ease.

Know More

Select the number of unique visitors you plan to deploy your experiences on. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Growth

Deploy simple changes to your website or push the A/B test winner live.

  • Deploy Unlimited Experiences
  • Visual Editor
  • Code Editor
  • Add/ Edit Elements
  • Elements Library
  • Multi-Page Campaigns
  • URL Targeting
  • Device & OS Targeting
  • Traffic Source Targeting
  • Preview Campaign
  • Traffic Allocation
  • Share Report
  • Create Sub-Accounts
  • Email and Chat Support
  • US and EU Data Center Available
  • Unlimited Account Members

Pro

Deploy changes to your website or push the A/B test winner live to a targeted audience.

  • Everything in GROWTH Plus
  • Selective-Page Campaigns
  • Multi-Device Campaigns
  • Cross Domain Campaigns
  • Multi-Browser QA
  • Geo Targeting
  • Cookie Based Targeting
  • JavaScript Variable Targeting
  • Query & UTM Parameter Targeting
  • Browser & Screen Resolution Targeting
  • Attributes List Targeting
  • Unlimited Campaign Version History
  • Apply & Save Conditional Filters
  • Campaign Scheduling
  • Phone Support

Enterprise

For large organizations where multiple teams deploy changes to the website.

  • Everything in PRO Plus
  • Personalized Text
  • Widget Library
  • Widget Triggers
  • Campaign Activation Triggers
  • Mutually Exclusive Groups
  • Self Hosting
  • Behaviorial Targeting
  • IP Targeting
  • Single Sign On (SSO)
  • API Access
  • Dedicated Account Manager
  • Onboarding and Training

Not sure which plan is right for you, or contact our sales team!

or

Get started with a full-featured trial

Free for 30 days. No credit card required.

Invalid Email
Feature List
Growth Pro Enterprise
Campaign Editor
No. of Campaigns

Total number of deploy campaigns you can run on your account.

UnlimitedUnlimitedUnlimited
Visual Editor

Utilize the powerful WYSIWYG point-and-click visual editor to create experiences with ease, eliminating the need for coding.

Code Editor

Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.

AI-Based Text Recommendations

Generate text recommendations for the existing copy on your website

Add/ Edit Elements

Add new or edit UI elements to your webpage.

Preview Campaign

Conduct a quality review of the created experience by previewing them to verify that all modifications have been applied to the website before going live.

Multi-Page Campaigns

Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.

Selective-Page Campaigns

Apply changes only on the page you edited, even if the campaign includes multiple pages.

Multi-Device Campaigns

Tailor modifications to specific devices or apply them consistently across all devices.

Add Campaign JS

Run a custom code for the entire campaign regardless of which experience the users sees.

Personalized Text

Optimize your campaign for context by personalizing text elements on your page with customer-specific information or demographic data.

Campaign Editor Library
Elements Library

Library of customizable pre-designed UI elements like list item, content block, buttons, etc.

Save Elements to Library

Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.

Can be enhanced via
Editor Library Plus Add-On
Save Modifications to Library

Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.

Can be enhanced via
Editor Library Plus Add-On
Widgets Library

Widgets enable the creation of customizable banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without the need for code.

Can be enhanced via
Editor Library Plus Add-On
Can be enhanced via
Editor Library Plus Add-On
Widget Triggers

Control when a widget appears, how often it appears, or does not appear when dismissed.

Can be enhanced via
Editor Library Plus Add-On
Can be enhanced via
Editor Library Plus Add-On
Campaign Settings
Traffic Allocation

Select the percentage of traffic you want to include in the campaign.

Campaign Alerts

Set email alerts for account administrators to receive notifications for your VWO campaign related activities.

Multi-Browser QA

Preview your experience across multiple browsers and validate them before launching the campaign.

Cross Domain Campaigns

Run experiences on multiple domains within user journey, where user tracking and goals can be on one or more domains.

Campaign Scheduling

Schedule campaign at specific time/date or create recurring schedule to deploy experiences.

Mutually Exclusive Groups

Ensure that a user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play

Can be enhanced via
Mutually Exclusive Groups Add-On
Can be enhanced via
Mutually Exclusive Groups Add-On
Upto 10 user groups
Can be enhanced via
Mutually Exclusive Groups Add-On
Campaign Version History

View the changes that you've made to your campaign over its lifetime

Last 3No limitNo limit
Campaign Targeting
URL Targeting

Target users based on the URLs they land on.

Traffic Source Targeting

Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the test page.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Basic Device Targeting

Target users based on the device they use. Basic options like mobile, desktop, tablet available.

Basic Operating System Targeting

Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.

Advanced Device Targeting

Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.

Can be enhanced via
Targeting Plus Add-On
Advanced Operating System Targeting

Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.

Can be enhanced via
Targeting Plus Add-On
Browser Targeting

Target users based on their browser

Can be enhanced via
Targeting Plus Add-On
Screen Resolution Targeting

Target users based on their screen resolution

Can be enhanced via
Targeting Plus Add-On
User Agent Values Targeting

Target users based on user-agent values

Can be enhanced via
Targeting Plus Add-On
Geo Targeting

Target users from specific geographies or personalize website content for users from specific locations.

Can be enhanced via
Targeting Plus Add-On
Cookie Based Targeting

Target user groups based on their status from cookies, which can be customized based on varying business needs.

Can be enhanced via
Targeting Plus Add-On
Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

Can be enhanced via
Targeting Plus Add-On
User Intent Targeting

Target users based on their intent of visiting your website using search keywords or referral URLs.

Can be enhanced via
Targeting Plus Add-On
Query Parameter Targeting

Target users based on the query parameter.

Can be enhanced via
Targeting Plus Add-On
UTM Parameter Targeting

Target users based on using UTM parameters such as UTM source, medium, campaign etc.

Can be enhanced via
Targeting Plus Add-On
Time Based Targeting

Target users on your experience page based on their arrival time and day of the week.

Can be enhanced via
Targeting Plus Add-On
Saved User Segments

Access previously created user segments for efficient reuse in campaigns without the need for repeated creation.

Can be enhanced via
Targeting Plus Add-On
Conditional Targeting

Develop advanced user segments by combining multiple segmentation conditions with AND/OR logic.

Can be enhanced via
Targeting Plus Add-On
Attributes List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Can be enhanced via
Attributes List Add-On
5
Can be enhanced via
Attributes List Add-On
20
Can be enhanced via
Attributes List Add-On
Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Can be enhanced via
Targeting Plus Add-On
Can be enhanced via
Targeting Plus Add-On
Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

Can be enhanced via
Targeting Plus Add-On
Can be enhanced via
Targeting Plus Add-On
IP Based Targeting

Target users based on IP address.

Can be enhanced via
Targeting Plus Add-On
Can be enhanced via
Targeting Plus Add-On
Custom Event Targeting

Target user groups based on custom events that occur on the website.

Can be enhanced via
Targeting Plus Add-On
Can be enhanced via
Targeting Plus Add-On
Campaign Triggers
Basic Page Viewed Trigger

Trigger a campaign when a visitor has viewed at least 1 page in a session.

Basic Time Spent Trigger

Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session.

Basic Page Scroll Trigger

Trigger a campaign after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a campaign when a visitor is trying to close the page.

Advance Page Viewed Trigger

Trigger a campaign immediately or after a visitor has viewed a certain number of pages.

Can be enhanced via
Trigger Plus Add-On
Advance Time Spent Trigger

Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page or a session.

Can be enhanced via
Trigger Plus Add-On
Advance Page Scroll Trigger

Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.

Can be enhanced via
Trigger Plus Add-On
Advance Exit Intent Trigger

Trigger a campaign immediately or after a visitor is trying to close the page.

Can be enhanced via
Trigger Plus Add-On
Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Can be enhanced via
Trigger Plus Add-On
Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Can be enhanced via
Trigger Plus Add-On
Click Element Trigger

Trigger a campaign immediately or after a visitor has clicked on an element.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Form Submission Trigger

Trigger a campaign immediately or after a visitor has submitted a form.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Engagement Trigger

Trigger a campaign immediately or after there is engagement on the page.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
New Session Trigger

Trigger a campaign immediately or after a new session is created.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Javascript Trigger

Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
A/B Test Variation Trigger

Trigger a campaign immediately or after a visitor sees a specific A/B test variation.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Goal Based Trigger

Trigger a campaign immediately or after a particular goal you have configured in VWO is completed.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Event-Based Triggers

Trigger a campaign based on Data360 Events.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Campaign Activation Trigger

Control activation of campaigns using manual triggers by custom conditions in your website code.

Can be enhanced via
Trigger Plus Add-On
Can be enhanced via
Trigger Plus Add-On
Campaign Reports
Reporting Dashboard

Get an overview of your campaign in our reporting dashboard.

Share Report

Share report with other VWO account users or even with people without VWO access.

Platform & Account Management
Security & Compliance
Data Storage

All VWO data is stored in one of the three data centers, as configured for the accounts

USA, EU, IndiaUSA, EU, IndiaUSA, EU, India
2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

GDPR HIPPA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant

VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.

Login Restriction

Restrict login to specific city/region/country/IP address

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Can be enhanced via
Security Plus Add-On
Can be enhanced via
Security Plus Add-On
Support
Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 X 5
Can be enhanced via
Support Plus Add-On
24 X 5
Can be enhanced via
Support Plus Add-On
24 X 7
First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

8 hrs
Can be enhanced via
Support Plus Add-On
6 hrs
Can be enhanced via
Support Plus Add-On
4 hrs
Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Phone Support

Get on a call with a VWO support member to resolve your queries.

Can be enhanced via
Support Plus Add-On
Customer Success
Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

Can be enhanced via
Support Plus Add-On
Can be enhanced via
Support Plus Add-On
1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Can be enhanced via
Support Plus Add-On
Can be enhanced via
Support Plus Add-On

Product Add-Ons

Extend your product capabilities with these add-ons. They are activated only for the product that they have been purchased for.

Get access to enterprise level targeting features except attribute list targeting.

per month
Available With:
Growth Plan, Pro Plan

Get access to enterprise level editor library features.

per month
Available With:
Growth Plan, Pro Plan

Get access to enterprise level trigger features.

per month
Available With:
Growth Plan, Pro Plan

Get access to a pack of 10 mutually exclusive groups.

per month
Available With:
Growth Plan, Pro Plan, Enterprise Plan

Get access to 10,000 MTUs.

Available With:
Growth Plan, Pro Plan, Enterprise Plan

Account Add-Ons

Extend your account capabilities with these add-ons. Once purchased, they are activated for all your existing products.

Get access to enterprise level support & customer success features.

per month
Available With:
Growth Plan, Pro Plan

Get access to enterprise level security features.

per month
Available With:
Growth Plan, Pro Plan

Get access to 60,000 API calls per month.

per month
Available With:
Growth Plan, Pro Plan

Get access to a pack of 5 attributes list.

per month
Available With:
Growth Plan, Pro Plan, Enterprise Plan

Frequently Asked Questions

  • A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.

  • Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.

  • Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.

  • You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.

  • Visitors are counted towards MTU on a per-product basis. In the same billing month,
    - If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
    - If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product. Please refer to this doc to understand the counting logic of all VWO products.

  • For VWO Deploy, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.

  • All your running deploy campaign will pause upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us.

  • No, unconsumed quota cannot be carried forward to the next billing cycle.

  • No, there is no free plan for this product.

  • Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, including VWO Deploy, during the trial period.

  • VWO Deploy pricing is based on the number of MTUs you choose. Please refer to the VWO Deploy section above and use the MTU slider to find out the price against each plan.

  • We support multiple options for payment. You can view the entire list here.

  • Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.

  • We have monthly, annual, & multi-year billing options available based on the plan tier. Growth can be purchased as monthly/ annual/ multi-year plans while Pro and Enterprise can only be purchased as annual/ multi-year plans.

  • Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.

  • VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.

  • Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.

  • Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.

  • Account level add-ons apply at an account level and hence once purchased, are available to all existing products.
    Product level add-ons apply at a product level and hence once purchased, are available to only specific products.

  • No, an account level add-on is applicable to all products. You don’t need to buy it individually for each product.

Can't find your question here? Connect with us instantly!
icon-data360

VWO Data360

Gather, analyze, and enhance your customer data instantly. Uphold data accuracy and governance across all platforms to optimize trials, customize purchasing experiences, and improve marketing strategies.

VWO Data360 Growth plan is included free of cost with any VWO product you purchase.

Features List
Attributes

Identify and segment visitors by utilizing attributes - properties that convey visitor information.

  • You get access to only standard attributes
  • You cannot store data from other sources
Events

Track visitor actions on your website or applications with Events. This can be a click on an offer banner, making a payment, scrolling down the page, etc.

  • You can add only one property per event.
Segments

Categorize your customers with Segments and leverage them for targeted campaigns and filtered reports.

  • You can only create segments from standard attributes
Metrics

Track website event accomplishments during campaigns using Metrics similar to conversion goals in VWO.

  • You cannot create complex metrics like AOV, LTV, etc.
User Profiles

Unify your customer data into a single view with Profiles. Access visitor properties and triggered events from your campaigns.

  • You can only preview the last five users on your website.
Audit

Streamline website events using the Audit feature in the Data360 module. Verify if standard and custom events are being tracked correctly on your website.

icon-plan

VWO Plan

Ideate, hypothesize, prioritize and execute optimization campaigns with your team at one place.

VWO Plan is included free of cost with any VWO Product that you purchase.

Features List
Observations

Record observations to help identify problems and find possible solutions.

Observations with Automatic Snapshot

Automatically capture snapshots of the reports as you log observations.

Observation Plugin

Make quick observations and audit webpages while on them, all with a handy browser plug-in.

Hypotheses

Total number of tests you can run on your account concurrently.

Hypotheses Prioritization + Custom Workflows

Prioritize ideas based on importance, complexity and ease of implementation and customize your workflow to visualize progress.

Ideafactory

Take inspiration from hundreds of ideas, case studies, and other resources to develop your own strategy.

2500+ high growth brands across 90+ countries trust VWO

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Our customers back our stack too!

Many of our 2500+ customers purchase a set of VWO products to achieve their goals. While our industry-leading G2 ratings are evidence enough, here’s sharing some success stories in our customers own words.

Don't take our word for it

Thanks to our customers, we've been named a leader in the G2 crowd grid for testing–and for good reason.

G2 Momentum Leader Fall 2022
G2 Leader Mid Market Fall 2022
G2 Best Results Mid Market Fall 2022
G2 Best Results Mid Market Fall 2022
G2 best est roi mid market fall 2022
G2 best relationship mid market fall 2022
G2 best relationship mid market fall 2022

All you Need to Know About Conversion Optimization Get the Guide