Personalization starts with data
People who visit your sites leave behind data trails like the device or browser they use, whether they are a new or a repeating visitor, and even third-party data on how they engage and behave on a page. VWO Personalize lets you use this data to craft and release personalized experiences for them.
Use data from anywhere to understand every visitor
VWO Personalize pulls various data attributes like browser-based properties, website engagement or browsing behavior data, uploaded attribute lists, and third-party data (both native and API-based) in one platform. You can leverage these attributes to create a data lake and run heart-warming experience campaigns on them.
Event Timeline
Augment visitor data with third-party integrations
Our native and API-based integrations with third-party analytics, CMS, CDP, and ABM platforms help you enrich existing segments with disparate information from multiple online and offline sources. Making the creation of intricate customer cohorts oh so easy.
Build a single view of unified customer data
View all customer attributes, events data, uploaded data, and third-party data in a single, integrated view.
Enrich visitor behavior with predictive insights
Our powerful Machine Learning(ML) algorithm enriches customer behavior data further to deepen the view of your customers.
Coming SoonUse targeting to drive cleverly tailored experiences
VWO Personalize helps you build delightful customer-focussed journeys by prompting each experience campaign at the right time. Those triggers could be based on visitors’ persona or events like when one refreshes a page, when they’ve scrolled a certain depth, to the time they’ve spent on a page, among others.
Release audience-specific experiences
VWO Personalize’s deep integration with the data layer lets you easily create rule-based audience segments on top of it. You can prompt those personas with particular experiences to build personalized journeys.
| Language | English |
| Country | USA
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| Avg Spend | $5000-$10000 |
| Affinity | Luxury Apparel |
| Language | English |
| Country | UK
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| Avg Spend | <$1000 |
| Affinity | Off-Price Retail |
| Language | German |
| Country | Germany
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| Avg Spend | $1000-$5000 |
| Affinity | High Street Apparel |
| Language | English |
| Country | USA
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| Avg Spend | $5000-$10000 |
| Affinity | Luxury Apparel |
| Language | English |
| Country | UK
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| Avg Spend | <$1000 |
| Affinity | Off-Price Retail |
| Language | German |
| Country | Germany
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| Avg Spend | $1000-$5000 |
| Affinity | High Street Apparel |
| Language | English |
| Country | USA
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| Industry | Telecommunications |
| Role | Product Lead |
| Language | English |
| Country | UK
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| Industry | eCommerce |
| Role | CIO |
| Language | Spanish |
| Country | Spain
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| Industry | Media |
| Role | Marketing Associate |
| Language | English |
| Country | USA
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| Industry | Telecommunications |
| Role | Product Lead |
| Language | English |
| Country | UK
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| Industry | eCommerce |
| Role | CIO |
| Language | Spanish |
| Country | Spain
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| Industry | Media |
| Role | Marketing Associate |
| Language | English |
| Country | USA
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| Field | Development |
| Courses finished | 14 |
| Language | English |
| Country | UK
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| Field | Design |
| Courses finished | 4 |
| Language | German |
| Country | Germany
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| Field | Business |
| Courses finished | 0 |
| Language | English |
| Country | USA
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| Field | Development |
| Courses finished | 14 |
| Language | English |
| Country | UK
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| Field | Design |
| Courses finished | 4 |
| Language | German |
| Country | Germany
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| Field | Business |
| Courses finished | 0 |
Sharpen experiences based on buyer journey
As visitors navigate through your site, their activity and behavior are recorded in the form of events. Based on which, you can create multiple experiences at each point of the buyer's journey to nudge them ahead.
Deliver hyper-personalized experiences
How about the flexibility to choose the level of personalization for each segment? For overlapping segments, create layered experiences with fall-backs for each micro-segment. You can choose which experience is shown to a micro-segment on priority or assign experiences to visitors randomly.
By Random Selection
Pick an experience randomly from any of the qualified experiences to be shown to the user.
By Priority
Pick the experience based on the order they are listed among the qualified experiences. Experiences listed first will be picked for the visitor.
By Weightage Coming soon
Pick an experience based on the self-defined weightages. Experiences with higher weightage will be shown more frequently than the others.
Craft dynamic experiences all by yourself
Be it custom dynamic messages on banners, pop-ups, or overlays; you can create and release them to particular cohorts using our WYSIWYG Visual Editor. Use our Code Editor to insert custom widgets or drag-and-drop templates from our Widget Library to design personalized experiences in a couple of clicks.
Widget Library in Visual Editor
Gives you access to a range of pre-designed, ready-to-use widgets to create any experience you want quickly. You can use dynamic texts in the content to further hyper-personalize the web page catering to individual segments.
Code Editor for Custom Templates
Sometimes existing templates are not enough because you need something unique. Code Editor allows you to insert custom Javascript codes and variables into your website to build your own unique widget catering to your needs.
Scale your personalization strategy by gauging its impact continuously
Apart from tracking conversions on your personalization campaigns to identify the perfect experience, VWO lets you measure their impact across segments and dimensions using our central platform-level metrics architecture. The conversions achieved in all your goals are visually depicted in our accurate, real-time reports; giving you the power to fine-tune your personalization strategy in just a glance.
Subscriptions
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Signups
Visits to Signup Page
Engagement
Compare Goals
The current traffic distribution between various experiences.
Date Range Graph
Personalize experiences without compromising privacy
Our privacy-first approach ensures that your website visitors’ privacy is respected and that your data is safe. We constantly update our security controls with the evolving data protection regulations and privacy reforms, making sure that your personalization practice is always compliant.
Why choose VWO for your personalization needs?
Trusted by 2500+ customers, VWO has been ranked as the global experimentation leader. VWO is designed for marketers to eliminate inter-team dependencies and comes with world-class customer support that enables you to reap success without involving IT.
