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Optimization in Product

Experimentation Mindset: Plan and Diversify like a Habit Scientist

Duration: 40 minutes

Speaker

John Ostrowski

John Ostrowski

Director of Product & Experimentation

Wise Publishing, Inc.

John is a CRO veteran with background in applied statistics, growth and marketing. He loves speaking about product growth, experimentation, and financial freedom.

About The Session

ā€˜Diversification is the only free lunch in investing’ Harry Markowitz, Nobel Prize in Economic Sciences.

ā€˜In business, the Four laws of Behaviour change can be used to create more effective products’ James Clear, author of Atomic Habits.

In this presentation, John will walk you through a few key product and experimentation frameworks that he uses when consulting and mentoring, bringing concepts together into a simple system to coordinate product initiatives and testing ideas.

His story begins with a career evolution from experimentation individual contributor (IC) to product leader, taking the driver’s seat to sync people, shape, and ship the product.

Takeaways

  • Exposure to experimentation frameworks and formulas supported by examples and wisdom
  • How to apply the science behind habit formation to coordinate ideation
  • Embracing an investor mindset for diversifying the portfolio of tests

All you Need to Know About Conversion Optimization Get the Guide