DE
VWO Engage
(Previously
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Web Push Notifications for Desktop and Mobile
Engage lost visitors and drive them back to your website with personalized notifications they will love.
Nudge your subscribers further in the buyer’s journey with triggered campaigns
Create an automated series of messages that are triggered by your visitors’ real-time website behavior to nudge them ahead in the buyer’s journey. Convert abandoned carts into sales, impress new users with an effective onboarding campaign, and lots more.
Choose your target audience
You can send triggered notifications to your entire subscriber base, or define a custom target audience based on different properties and actions that they perform on your website.
Define entry trigger conditions based on pages visited or elements clicked
This is the entry point for anyone becoming a part of your campaign. Based on the pages visited by the user or a particular CSS element clicked, which includes any link or button on the website, you can define who is qualified to receive your series of notifications. Set down as many conditions you desire to create entry triggers for your subscribers.
Define exit triggers to measure campaign effectiveness
Create predefined goals that can act as exit points for your closed campaign. Whenever your subscribers achieve the set goal, i.e., completing the desired action or clicking on an element or filling out a form on your landing page, they will automatically opt-out of the campaign. You can measure the effectiveness of your triggered campaign based on the conversion rate.
Queue up your notifications
Craft a seamless buyer’s journey by queuing a series of notifications with the message you wish to convey. Schedule to send them after a specified time delay once the subscribers enter the campaign. Add as many notifications you want in the series.
Track each campaign with in-depth reporting
Assess the performance of each campaign straight from your dashboard.
- How many subscribers entered the campaign?
- What was the conversion rate?
- What was the clickthrough rate?
- Which campaign has the highest ROI?
Send targeted push notifications by segmenting your audience
Segment your audience based on their attributes such as location and device type, or their website activities such as pages visited and products viewed. Craft push notifications that don’t shell out all information, instead build curiosity. Our customers have seen up to 60% higher click rates with targeted push notifications.
Segmentation based on page visits
The easiest way to find out your user’s intent is through their site behavior. Categorize them based on various actions performed during a page visit, to deliver personalized messages. Segment them based on the page URL they visit, the referring URL, referral types, query parameter, and much more.
Segmentation based on element clicked
Curious to know how your subscribers are interacting with your landing pages? Just segment them based on the clicked element. This helps in categorizing them based on different click events, especially for instances like cart abandonment or engagement with specific CTA buttons.
Segmentation based on subscriber properties
Segment your subscribers based on their operating system, platform, browser, or user-agent. This makes it easier to identify the correct fit for your business goals.
Segmentation based on geolocation
Planning a special campaign for specific geo-location? Make your task easier by segmenting your audience based on specific countries, and even further by region. It’s easy to include or exclude any country or region, based on your business requirement.
JavaScript/API and cookie-based segmentation
You can also create your own customized segmentation based on the JavaScript (JS) variables in your code. Not just that, you can also manage it based on the cookie key and value pair stored by your website on the user’s browser.
Engage with your customers with hyper-personalized push notifications
Drive higher clicks and conversions by making your push notifications more personal. Send customized push notifications to your subscribers that address them with their name, previous purchase history, favorite brand, and much more.
Entice your subscribers, and dramatically increase CTR with rich push notifications
Add big images, emojis, and engaging CTAs to your push notifications. Craft precise and highly targeted communication for different segments like power users, window shoppers, disengaged visitors, drop-offs, etc.
Make your notifications stand out with big images
Images add more context and help your notifications stand out. 53.1% of subscribers said that they love receiving push notifications with big images.
Un🔒 engagement and growth with emojis
Emojis are not just relatable and fun but also significantly impact user engagement, especially with millennials. 70.3% of subscribers claim that they enjoy receiving push notifications with emojis.
Win the ❤️s and 💸 of your subscribers by adding emojis to your push notifications.
Add compelling CTA buttons
You can increase the click-through rate of your push notifications even further with compelling CTA buttons. You can have 2 buttons that can direct your subscribers to separate pages with their own tracking URLs.
Grow your subscribers with custom opt-in
Understand how your users interact with your website and trigger your opt-in message at the right moment to increase subscribers. You can also customize your opt-in text, the page you want it to be displayed on, the amount of time you want it to appear, and the background color. You can also show it as a chicklet.
Find the winning variation with A/B testing
Rapidly test different push notification variations and send the winning version to all your subscribers. No coding required.
You can test elements such as headline, CTA button, images, emojis etc. and see which works better with your audience. You’ll get detailed reports on what’s working and what’s not to learn from and optimize for your next campaign.
